Like most writers, I’ve been aware of AI for a while now. Last year, I decided to give Jasper and copy AI a try, but honestly, I wasn’t impressed with their performance.

At first, I didn’t think AI was going to be a major concern for writers anytime soon. But then, one of my clients introduced me to ChatGPT… and I have to admit, it made me a little uneasy at first.

Is ChatGPT any good?

Since December last year, I’ve been using ChatGPT, and you know what? It’s pretty dang good at helping me come up with outlines, first drafts, headlines, and subject lines. When it comes to information heavy content like blog articles, it really shines.

But what does it mean for aspiring copywriters?

Are we all going to be out of work within the next year?

Well, I did have one client who suddenly went quiet. I used to get a lot of consistent work from them, but it seems like they’ve replaced their writers with ChatGPT.

They focus mainly on educational content, and ChatGPT can whip up decent content super quickly. I used to work as an editor with them, but it seems like they don’t need my services anymore. But hey, that’s okay.

On the flip side, another client of mine has fully embraced AI and my workload with them has actually doubled. They love using ChatGPT, and we’re churning out a lot more content now than before.

Of course, I have to be honest with you. We did replace a couple of writers with ChatGPT. So, yes, some writers have been replaced.

Should you pivot?

Now, if you’re purely a content writer and you don’t write as well as ChatGPT, it might be time to pivot. Seriously.

More and more companies are starting to adopt it, so you want to be prepared. I’d recommend lining up some other options as soon as possible.

But hey, if you’re a great writer and you know you can outshine ChatGPT, then this tool is amazing! It’ll boost your productivity like crazy. You’ll be able to whip out first drafts in no time, and all you’ll need to do is add that extra sparkle to make the words shine.

As for the future, I don’t have a crystal ball, so I can’t predict what’s going to happen. But I do think the role of a copywriter is going to change a bit. We’ll be more like editors, polishing and refining the content AI produces.

The current opportunities

Let’s talk about the opportunities right now. If you’re on Fiverr, they just launched a whole new category for AI-generated work and AI editing. So, I’d definitely recommend creating some gigs in that category. Not many people are in it yet, so it’s a great opportunity to make some money. Grab it while it’s hot!

Overall, I think ChatGPT is fantastic for certain types of writing. If you’re a content writer who can’t match its skills, you might face some challenges.

But if you’re a talented writer, this tool will take your productivity to the next level. You’ll be able to breeze through first drafts and focus on making the words truly shine.

Now I’d love to hear your thoughts on ChatGPT. Are you worried about it? Have you tried using it? Share your experiences!

And if you are a copywriter, I do have a short class on Skillshare that takes you through ChatGPT. It just gives you an overview of what sort of things you can use it for and what prompts to type in to get good results.